1. Introduction
These Terms govern your use of the Sell mobile app, operated by JAG Studio Ltd, a company registered in England and Wales, based in London. By using the app, you agree to these Terms.
Your use of Sell is also governed by Apple's Licensed Application End User License Agreement (Apple's standard EULA). Where the two differ, these Terms apply to the extent the law allows.
2. About Sell
Sell is an AI-powered tool that helps users generate listings for items they want to sell, and includes Joy, an AI assistant you can chat with about selling. You copy what it produces to the marketplace of your choice. Sell can also publish a page for an item and a shop that gathers them, which send buyers to your listings on those marketplaces (section 9). Sell does not buy, sell, or intermediate transactions between users and buyers, and is not affiliated with any marketplace.
3. Eligibility
You must be at least 16 years old to use Sell. You are responsible for ensuring your use of the app complies with local laws and regulations.
4. Account & Authentication
There are three ways to use Sell:
- an account created with Sign in with Apple;
- an account created with Sign in with Google;
- guest mode, with no account at all. Your listings are stored only on your device. If you delete the app or lose the device, they are gone and we cannot restore them. Credits bought in guest mode cannot be moved to an account later. Joy needs an account.
You are responsible for keeping access to whichever sign-in method you use. We may suspend or restrict accounts in case of misuse or abuse.
5. Credits & Purchases
Sell uses a credit-based system. Credits are bought through Apple in-app purchase, or received with Sell Pro, and are governed by Apple's terms as well as these. Credits have no cash value, cannot be exchanged or transferred, and expire only if your account is deleted. Free credits may be provided at our discretion and can change or be withdrawn at any time.
Refunds for in-app purchases are handled by Apple, not by us. If you have a problem with a purchase, contact Apple Support; contact us too and we will help where we can.
When you ask Apple for a refund, Apple may ask us how the purchase was used, so that it can decide. By buying credits or Sell Pro you agree that we may answer: whether the credits reached your balance, how much of the purchase has been used since, how long your account has existed, and whether we think a refund is warranted. We send nothing else about you, and Apple makes the decision.
6. Sell Pro (auto-renewable subscription)
Sell Pro is an optional auto-renewable subscription, offered as Sell Pro Monthly (renews every month) and Sell Pro Yearly (renews every year). The price in your currency is shown in the app before you buy.
- What it includes. 30 credits for each month the subscription is active, added to your balance at the start of that month, and Joy without the daily message limit. Credits received with Sell Pro work like any other credits and stay in your balance if the subscription ends.
- Free trial. Where a free trial is offered, its length and the credits it includes are shown before you subscribe. Each Apple ID can use it once. The 30 monthly credits start with the first paid month. If you do not cancel at least 24 hours before the trial ends, the subscription starts and you are charged.
- Payment. Payment is charged to your Apple ID account when you confirm the purchase, or at the end of the free trial.
- Automatic renewal. The subscription renews automatically for the same period, at the same price, unless it is cancelled at least 24 hours before the end of the current period. Your account is charged for the renewal within the 24 hours before the current period ends. If the price changes, Apple tells you in advance and, where the law requires, asks for your agreement.
- Managing and cancelling. You can manage or cancel the subscription at any time in your iOS settings (your name, then Subscriptions), or from "Manage subscription" in the app. Cancelling stops the next renewal; you keep Sell Pro until the end of the period already paid for. Deleting the app or your account does not cancel the subscription.
- Refunds of subscription payments are handled by Apple, as in section 5.
7. Use of AI & Generated Content
Sell uses AI to generate suggested descriptions, prices, and metadata, and Joy's replies. Generated content is for guidance only. We do not guarantee accuracy, legality, or market value. Price estimates are not valuations and are not advice. You remain fully responsible for the final listing, for what you publish or send to buyers, and for complying with the rules of whichever marketplace you publish it on.
8. Joy
Joy answers questions about selling: pricing, listings, replies to buyers and similar. Without Sell Pro, Joy offers a free number of messages per day, currently 10, which we may change. Joy is for selling help: we may limit messages that are unrelated, abusive, or sent automatically. Do not send Joy anything you do not have the right to share, such as other people's personal details beyond what you need help with.
9. Item Pages & Your Shop
With an account, you can publish a public page for an item you have for sale, and a shop at sellai.site/ followed by an address you choose, which gathers your item pages. Nothing is published until you choose to, and you can take a page or your shop down at any time in the app.
- A link to buy. An item page is online only while it links to at least one listing of yours on a marketplace, where the sale takes place under that marketplace's rules. Link only your own listings, for the item the page shows.
- Your address. Your shop address must not impersonate anyone or use a name you have no right to. We may refuse an address, or take one back, that does.
- What is public. Anyone with the link can see everything on your pages, including the contact details and social profiles you add to your shop. You are responsible for what your pages show.
- Sold items. A week after an item sells, its page keeps only its title and the fact that it sold.
- Removal. We may take down a page or a shop that breaks these Terms or the law.
10. User Content
You retain ownership of the content you upload (images and text, including what you send to Joy). You grant Sell a limited, non-exclusive license to process this content solely to provide the service, and, for the pages you publish, to host and display it publicly for as long as they are up. You must not upload illegal, infringing, or harmful content.
11. Automated Screening
Every photo submitted to Sell, and every message and picture sent to Joy, is checked automatically before it is processed. If the check flags it, it is not processed. The check is automated and imperfect: it may block something harmless, or pass something that still breaks these Terms. If you think something was blocked wrongly, email us and a person will look at it.
12. Referrals
You can invite other people with an invite code. When an invite is used, both accounts receive credits. Codes are for personal use: we may withhold or reverse referral credits, and suspend the accounts involved, where invites are self-referred, automated, or otherwise abused.
13. Prohibited Use
- No illegal items, counterfeit goods, or stolen property.
- No abuse of the system, reverse engineering, or automated scraping.
- No impersonation or misleading activity.
- No creating accounts repeatedly to claim free credits more than once.
- No pages for items you do not have, and no links to listings that are not yours.
14. Availability & Changes
We may modify, suspend, or discontinue features at any time. We may update these Terms; continued use means acceptance of the updated Terms. If a change materially reduces what an active Sell Pro subscription includes, we will tell you in the app before it takes effect, and you can cancel before the next renewal.
If Sell closes. If we decide to stop operating Sell, we will tell you in the app and by email at least 30 days before the service ends, and from that moment we will stop selling credits and Sell Pro. Until the end date the app keeps working, so you can use the credits in your balance. If you have paid for Sell Pro for a period that runs past the end date, we will refund the part of the price that covers the time after it, in proportion: through Apple where Apple can do it, otherwise directly to you, and we will use the email address of your account to arrange it. Credits still unused when Sell closes have no cash value and are not refunded, except where the law of the country where you live says otherwise.
15. Disclaimer
The app is provided “as is” and “as available”. We make no warranties regarding accuracy, availability, or fitness for a particular purpose.
16. Limitation of Liability
To the maximum extent permitted by law, JAG Studio Ltd is not liable for indirect or consequential damages. Our total liability is limited to the amount you paid in the last 12 months (or £0 if you have not paid).
Nothing in these Terms limits liability that cannot be limited by law, and nothing affects the rights you have as a consumer under the law of the country where you live.
17. Termination
You may stop using the app at any time. We may terminate or suspend access if you violate these Terms. Deleting your account deletes your listings and photos and takes down your item pages and shop, and any unused credits are lost; it does not cancel a Sell Pro subscription, which you cancel in your iOS settings. As explained in the Privacy Policy, we keep one irreversible identifier after deletion, so that the free credit allowance cannot be claimed again.
18. Governing Law
These Terms are governed by the laws of England and Wales. If you are a consumer resident in the EU or the UK, you keep the protection of the mandatory consumer law of your own country, and you may bring proceedings there.
19. Contact
Questions about these Terms? Contact us at hello@jagstudio.digital.